Photo & Video Guidelines
Photos and videos are great ways to engage and communicate with patients and staff and to tell stories visually. When using photos and videos in marketing materials, keep in mind the following:
- Does UI Health own the rights to use the media?
Only use photos from the UI Health Photo Library or a reputable stock photo site such as Adobe or ShutterStock.
UI Health Photo/Video Galleries
Download password: UIHEALTH16
All media (photos and video) in the library are the property of the University of Illinois Hospital & Health Sciences System (UI Health). - Is the image appropriate representation of the target audience?
One of UI Health’s strengths is its diverse patient and employee population. Diverse representation is paramount. - If using a stock photo or video clip, does it look professional?
Unfortunately, there is a wide level of quality on stock image sites. When using stock imagery, try your best to use images that look professional, natural, and real. - Do not use ANY photo or video for areas of sensitive issues unless you have explicit consent from the person in the photo.
UI Health providers, clinics, and services are allowed to use these photos for official UI Health marketing business with the exception of implied association with sensitive issues. - PHOTO USE EXCEPTIONS: All photos in the photo library are the property of the University of Illinois Hospital & Health Sciences System (UI Health). UI Health providers, clinics, and services are allowed to use these photos for official UI Health marketing business with the exception of implied association with sensitive issues (e.g. STD/STI, drugs/alcohol abuse, behavioral health, sexual assault, sexual or implied sexual activity, sexual preferences, child abuse, development disabilities, or other issues a reasonable person might find offensive). This also includes stock photography and video sites. If you need assistance in acquiring photos for one of these categories please contact UI Health Marketing at uihealthmktg@uic.edu.
For information on photography, videotaping, audiotaping, and other digital/electronic recording of patients, employees and visitors, please review hospital and clinics policy IM 4.24 (UI Health password required).
.
