Marketing & Strategic Communications
Welcome to Marketing at the University of Illinois Hospital & Health Sciences System. We are a team of ten, each with different roles and responsibilities related to the marketing and strategic communications about UI Health. We are a business arm of UI Health aimed at telling the "why." Why? Because as Simon Sinek says, it's not about what you do or even how you do it, it's about why you do it.
People often lack an understanding of why their brand exists. At UI Health, we understand our brand. We take care of people, and we do it better than anyone in the country. What sets us apart is that we take care of people because we believe in providing high quality cost effective healthcare, and delivering personalized health in pursuit of the elimination of racial and ethnic disparities.
The UI Health Marketing team is here to provide you with the information and tools you need. Whether you are a customer in need of more information, or an internal client looking for help to communicate about an initiative, we are here to support you.
Our team of marketing and communication experts can bring a voice to the patient, or we can offer advice acting as a consultant on the best way to get the word out about an event. We develop collateral to help our customers understand UI Health's services and what they can expect upon visits, and we communicate messages through e-blasts, newsletters, magazines, and the website.
We bring the brand to life because marketing is more than a logo and advertising. It is a process of strategic analysis reflected in communications centered on showing and telling why UI Health exists.
UI Health Marketing is creative, innovative, and excited about telling our story. After all, we are changing medicine, for good.