Marketing & Communications Services
Strategic Initiatives & Priorities
UI Health Marketing provides business and marketing consultation, including aligning your goals and objectives with those of the organization to outline the best marketing approach and success measures. The Marketing team is actively engaged in executing the Hospital’s Strategic Plan and Strategic Goals & Initiatives.
External Marketing & Service Line Development
We develop strategic plans for fully integrated marketing campaigns that measure and track growth and return on investment for ambulatory and hospital-based services and clinical programs. We are well versed in consumer behavior and the latest approaches and trends in consumer and digital marketing to help you craft the best marketing strategy. We also coordinate website updates, content, and digital signage requests.
We meet with internal stakeholders to advance staff engagement and communication, patient experience, and internal signage projects. Our internal marketing team also can coordinate requests for intranet announcements, screensavers, and posters.
Leadership & Strategic Communications
Messages on behalf of executives and communications promoting strategic leadership priorities require organizational awareness, emotional intelligence, and situational sensitivity. Our team crafts clear, transparent, honest communications that foster trust, build awareness and engagement, and support the goals, reputation, and success of UI Health.
Patient & Clinical Operations Communications
Many projects require patient-facing communications, including new care processes, sensitive messaging, or communication projects with a primarily external audience. We will help you strategize and execute the best tactics for reaching your patient audience.
Patient Education & Patient Experience
In conjunction with service line campaigns, expanded and accurate patient education materials are critical to the patient journey and patient experience and retention. The marketing team can assist you with updating your patient materials and ensuring correct development and distribution.
Contact: Julie Butney
Web & Digital Services
Web Development & Management
Our Web & Digital experts create exceptional digital experiences that inform and influence our patients and employees. We collaborate on strategy, lead design and development, and support the project beyond its go-live date to help ensure success.
Contact: Eric Pitt
Our team is experienced in digital advertising, email marketing, search-engine optimization, and other digital strategies that help you connect with your current patients and reach new audiences online.
Marketing & Strategic Communications manages UI Health social media accounts and ensures UI Health-branded accounts follow approved Hospital policies and standards for social media use. To request a social media page for your department or program, fill out this form.
Protecting the reputation of the UI Health brand is one of the foremost goals of Marketing & Strategic Communications. Working from a well-defined set of brand standards, we set out to ensure the brand is utilized appropriately, develop collateral that stands out, create effective messaging, and deliver customer experiences that support our brand identity at every turn.
From print design to digital experiences, every Marketing project relies on strategic design to help you connect with patients, colleagues, and other important audiences.
Marketing & Strategic Communications offers photography services for executive-sponsored events and for service line and internal campaigns. During post-production, all images are color-calibrated and retouched before being distributed. Photography also is archived on the UI Health Photo Library.
We offer video services that advance executive-led initiatives, consumer marketing, and patient education. Post-production editing, sound design, and rendering and encoding ensures the final video is best formatted for each channel of distribution.
Contact: Hoss Fatemi
Signage & Wayfinding
Marketing & Strategic Communications ensures that clinic signage, exterior signage, and wayfinding materials meet UI Health brand and compliance standards.
Contact: Hoss Fatemi