Hoss Fatemi
Hoss Fatemi
Director, Creative & Brand
Pronouns: He/Him
Hoss Fatemi is the Director of Creative & Brand at UI Health. Hoss leads everything visual at UI Health, including design and brand strategy for clinical care, includes digital and print design, video production, photography, and wayfinding. He works closely with the UIC health science colleges and collaborates to ensure consistent brand identity across the UI Health enterprise.
Hoss has a passion for developing creative strategies that are inclusive and follow human-centered design methodologies, while ensuring visual communication tactics adhere to the UI Health brand standards and always puts the patient first.
Hoss has more than 25 years’ experience in design and branding with large organizations spanning a variety of industries — including education, entertainment, healthcare, technology — while leading multidisciplinary teams across the U.S., U.K., and South Korea.
Creative & Brand Director