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Logo & Usage Guidelines

UI Health is the name and consumer brand identity for the University of Illinois Hospital & Health Sciences System. This includes the University of Illinois Hospital & Clinics; Mile Square Health Center locations; University of Illinois Physician Group practice locations; and patient-facing clinical care provided by the seven UIC health sciences colleges.

Everything related to clinical care that patients see or hear needs to use this logo and name.

Examples include:

  • Print materials
  • Web and social media content
  • Videos
  • Signage, posters, and fliers

Download the Brand Identity QuickStart Guide (pdf)


Official UI Health Logo

The Official UI Health Logo is horizontal and contains three elements: the IL Cross, the words UI Health, and the UIC circle. The Official Logo is required on all patient materials.
Primary UI Health LogoPrimary UI Health Logo 1-Color
Download 4-color logo: Vector PDF  |  Vector EPS  |  300dpi PNG
Download 1-color logo: Vector PDF  | Vector EPS  | 300dpi PNG


Stacked Logo

The Stacked Logo is to be used only when the placement dimensions make the scale of the Official Logo too small to read.
Stacked UI Health LogoStacked UI Health Logo 1-Color
Download 4-color logo: Vector PDF  |  Vector EPS  |  300dpi PNG
Download 1-color logo: Vector PDF  | Vector EPS  | 300dpi PNG


Abbreviated Logo

The Abbreviated Logo may be used after the first use of the Official Logo in multipage documents or internal decks. The Abbreviated Logo and a Department Identifier also can be used as secondary mark in communications regarding a specific department. (See Brand Signage Guidelines)
Abbreviated UI Health LogoAbbreviated UI Health Logo 1-Color
Download 4-color logo: Vector PDF  |  Vector EPS  |  300dpi PNG
Download 1-color logo: Vector PDF  | Vector EPS  | 300dpi PNG


DO NOT USE: Logo Violations

Image of logo on dark color
DO NOT place the logo on a color that decreases legibility, unless approved by Marketing.

Image of logo as 1 color blue
DO NOT USE: The logo never can be 1-color blue.

Image of logo as 1 color red
DO NOT USE: The logo can be 4-color or all-black, -white, or -gray/-silver. Other all-color logos are not allowed.

Image of logo missing UIC button
DO NOT place the logo without the UIC circle.

UI Health text turned into a service line name
DO NOT place service line names above the logo. Service line names must be placed under the logo.

UIC ball turned red
DO NOT use a red UIC circle. The UIC circle is only allowed to be PMS 308 unless the entire logo is 1-color.


DO NOT USE: Name Violations

UI Health is the correct term to use when talking to patients or creating patient materials. DO NOT USE UIC or UIC Health.


Color Guidelines

Primary Design Colors
Below are the colors that can be used for typography headlines and background colors. The color formulas are based on Pantone Color Bridge with Uncoated Paper.
Image of color swatches

Manufacturing Colors for Logo
The Pantone numbers are to be used for signage, embroidery, and screen printing.
image of color breakdowns of logo


Typeface Guidelines

The main typeface for all UI Health materials is Gotham. If you cannot purchase Gotham, you are allowed to use Arial.
Click here to purchase the Gotham font.
Image showing Gotham font and sizes and arial font


Photography & Video

UI Health and UIC staff have access to the UI Health Photo/Video Library.

DO NOT USE: Image Use Violations
Avoid using the following in UI Health marketing materials:

  • Clip art
  • Copyrighted images
  • Images of people for materials regarding sensitive content (addiction, behavioral health, sexually transmitted infections)

Brand Signage Guidelines

Building Exterior and Main Entrance/Lobby
The Official Logo should be used on the exterior and main lobbies of all clinical buildings unless prevented by placement dimensions or leasing agreements. The full-color logo should be used unless wall color decreases contrast.

Logo on Hospital buildingLogo on Hospital building

Clinic Waiting Rooms/Check-in Areas
The Abbreviated Logo and a Department Identifier can be used on interior department signage within clinics. The sign should be 90% black and produced as dimensional letters.
Logo on clinic waiting room wall