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Marketing Tool Kit

Here you will find the resources to support the marketing of patient care-related services to consumers, patients, and referring physicians. The Tool Kit provides background information on the University of Illinois Hospital & Health Sciences System brand, project request forms, frequently asked questions, templates and examples, photos, and logos.

How do I create a brochure, flyer, poster, or other material?
Creating marketing material can be easy and even fun! Follow the steps below for a quick tutorial:

Step 1: Read the brand guidelines, quick guide (pdf). This will save a lot of time and effort for you and the marketing team if you are familiar with these.

Step 2: Select and download a template. The templates are available in Publisher and Adobe InDesign, and you are free to choose either option based on your computer's capability.  Publisher is part of the Microsoft 2010 program, but Adobe InDesign is a program that your department would need to purchase.

Based on the material you would like to create, choose the template that will best meet your needs.  The marketing team has created various templates and provided examples for posters, flyers, tri-fold brochures, and more! There are opportunities to be creative with the layout, as long as you follow the brand guidelines.

Step 3: Select and download the photos you would like to use.  Any of the pictures in this Tool Kit are available for your use.  As an organization we are trying to stay away from clip art in order to personalize our message and vision.  If your department does not have any photos, contact the marketing team and we will work with you and a professional photographer to enhance your department's visual presence.

Step 4: Work with your department to ensure the material's content meets the appropriate audience.  For example, if you are creating a brochure to hand out to patients, it needs to be presented at a 5th grade reading level.  Also, are you trying to reach a Spanish speaking population?  The marketing team can work with you to get your finalized materials translated.  When your material is ready to be approved by the Marketing Team, please send it to

Thank you!